"Build Your Startup Without Hiring a Full Finance Department"
ProfitPlanner provides Accounting, Compliance, Payroll, MIS, and Finance Control through a simple subscription model — so founders can focus on building their business instead of managing finance operations.
Shared Service for Startups (SSS)
Professional finance infrastructure without hiring a full team.
Meet the Founder
Ajay Dube | IIM Lucknow Alumnus
With 20+ years of expertise in corporate finance and shared services, Ajay has led complex integrations for MNCs and SaaS giants in collaboration with the Big Four.
The Problem: Having worked with numerous startups, Ajay noticed a recurring gap: brilliant companies were failing not due to their products but because their financial foundations were built on sand. The Mission: He founded ProfitPlanner to provide startups with the same enterprise level financial discipline, cash flow clarity, and investor ready systems used by global giants.
The Problem Startups Face
In the early stages, startups operate with uncertainty.
Hiring a full finance team becomes expensive and complex, yet finance operations cannot be ignored.
Founders often struggle with:
- Managing accounting and bookkeeping
- Compliance deadlines and filings
- Payroll and statutory requirements
- Cash flow visibility
- Financial reporting for decision-making
- Coordination with auditors and consultants
As a result, valuable founder time gets consumed in operational finance activities instead of growth.
Our Solution — Shared Service for Startups (SSS)
ProfitPlanner works as your extended finance department.
Instead of hiring accountants, finance managers, payroll staff, and compliance resources separately, startups subscribe to a structured shared service model.
We design, manage, and control your finance operations using standardized systems and processes.
You focus on sales, product, and operations.
We manage finance infrastructure.
What ProfitPlanner Handles
✔ Accounting & Bookkeeping
✔ Compliance Coordination
✔ Payroll & Statutory Management
✔ Monthly MIS & Financial Reports
✔ Auditor Coordination
✔ Finance Process Control
All delivered under one structured system.
Why Startups Choose ProfitPlanner
No need to hire finance staff
No investment in accounting software
Predictable monthly cost
Standardized professional processes
Reduced compliance risk
Enterprise-level finance discipline at startup scale